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Get in! Come along! The crowd laughed. D'you hear, she'll gallop!

Gallop indeed! She has not had a gallop in her for the last ten years!

She'll jog along!

Don't you mind her, mates, bring a whip each of you, get ready!

All right! Give it to her!

They all clambered into Mikolka's cart, laughing and making jokes. Six men got in and there was still room for more. They hauled in a fat, rosy-cheeked woman. She was dressed in red cotton, in a pointed, beaded headdress and thick leather shoes; she was cracking nuts and laughing. The crowd round them was laughing too and indeed, how could they help laughing? That wretched nag was to drag all the cartload of them at a gallop! Two young fellows in the cart were just getting whips ready to help Mikolka. With the cry of now, the mare tugged with all her might, but far from galloping, could scarcely move forward; she struggled with her legs, gasping and shrinking from the blows of the three whips which were showered upon her like hail. The laughter in the cart and in the crowd was redoubled, but Mikolka flew into a rage and furiously thrashed the mare, as though he supposed she really could gallop.

Let me get in, too, mates, shouted a young man in the crowd whose appetite was aroused.

Get in, all get in, cried Mikolka, she will draw you all. I'll beat her to death! And he thrashed and thrashed at the mare, beside himself with fury.

Father, father, he cried, father, what are they doing? Father, they are beating the poor horse!

Come along, come along! said his father. They are drunken and foolish, they are in fun; come away, don't look! and he tried to draw him away, but he tore himself away from his hand, and, beside himself with horror, ran to the horse. The poor beast was in a bad way. She was gasping, standing still, then tugging again and almost falling. Beat her to death, cried Mikolka, it's come to that. I'll do for her!

What are you about, are you a Christian, you devil? shouted an old man in the crowd.

Did anyone ever see the like? A wretched nag like that pulling such a cartload, said another.

You'll kill her, shouted the third.

Don't meddle! It's my property, I'll do what I choose. Get in, more of you! Get in, all of you! I will have her go at a gallop! . . .

All at once laughter broke into a roar and covered everything: the mare, roused by the shower of blows, began feebly kicking. Even the old man could not help smiling. To think of a wretched little beast like that trying to kick!

Two lads in the crowd snatched up whips and ran to the mare to beat her about the ribs. One ran each side.

Hit her in the face, in the eyes, in the eyes, cried Mikolka.

Give us a song, mates, shouted someone in the cart and everyone in the cart joined in a riotous song, jingling a tambourine and whistling. The woman went on cracking nuts and laughing.

. . . He [Raskolnikov] ran beside the mare, ran in front of her, saw her being whipped across the eyes, right in the eyes! He was crying, he felt choking, his tears were streaming. One of the men gave him a cut with the whip across the face, he did not feel it. Wringing his hands and screaming, he rushed up to the grey-headed old man with the grey beard, who was shaking his head in disapproval. One woman seized him by the hand and would have taken him away, but he tore himself from her and ran back to the mare. She was almost at the last gasp, but began kicking once more.

I'll teach you to kick, Mikolka shouted ferociously. He threw down the whip, bent forward and picked up from the bottom of the cart a long, thick shaft, he took hold of one end with both hands and with an effort brandished it over the mare.

He'll crush her, was shouted round him. He'll kill her!

It's my property, shouted Mikolka and brought the shaft down with a swinging blow. There was a sound of a heavy thud.

Thrash her, thrash her! Why have you stopped? shouted voices in the crowd.

And Mikolka swung the shaft a second time and it fell a second time on the spine of the luckless mare. She sank back on her haunches, but lurched forward and tugged forward with all her force, tugged first on one side and then on the other, trying to move the cart. But the six whips were attacking her in all directions, and the shaft was raised again and fell upon her a third time, then a fourth, with heavy measured blows. Mikolka was in a fury that he could not kill her at one blow.

She's a tough one, was shouted in the crowd.

She'll fall in a minute, mates, there will soon be an end of her, said an admiring spectator in the crowd.

Fetch an axe to her! Finish her off, shouted a third.
i
I'll show you! Stand off, Mikolka screamed frantically; he threw down the shaft, stooped down in the cart and picked up an iron crowbar. Look out, he shouted, and with all his might he dealt a stunning blow at the poor mare. The blow fell; the mare staggered, sank back, tried to pull, but the bar fell again with a swinging blow on her back and she fell on the ground like a log.

Finish her off, shouted Mikolka and he leapt beside himself, out of the cart. Several young men, also flushed with drink, seized anything they could come across—whips, sticks, poles, and ran to the dying mare. Mikolka stood on one side and began dealing random blows with the crowbar. The mare stretched out her head, drew a long breath and died.

You butchered her, someone shouted in the crowd.

Why wouldn't she gallop then?

My property! shouted Mikolka, with bloodshot eyes, brandishing the bar in his hands. He stood as though regretting that he had nothing more to beat.

As befits a commercial of the sobering-statistics school, Forty Percent opens with a black screen. We hear the opening bars of an upbeat-yet-feelingful rock tune, and this text appears: 40 percent of people who know they are H.I.V. positive do not tell their partners. Other than abstinence there is only one way to protect yourself. Use a condom every time.

The black screen gives way to an image of a young couple strolling in slow motions through an urban vista. They're dressed for a date: She's in a glam little sweater and high boots, English-major curls tumbling around her face; he wears a pinstriped jacket over holey jeans, an artsy guy but clearly not broke. In a gesture of modern chivalry, he hands her a white earbud from the iPod he's carrying. As she listens, a smile of surpassing sweetness and sexiness spreads over her face. She gazes up at him, all cheekbones and auburn hair, a younger, randier Cate Blanchett. Their fingers intertwine against the backdrop of their crotches. The Trojan logo appears, and a voice-over tells us: Pleasure you want. Protection you trust.

It's a 30-second spot, but I swear by the time the thing was over, my husband was ready to run off to Paris with the female half of the couple, their suitcases filled with iPods and condoms. It's so romantic! he said. […]

Except that Forty Percent isn't romantic, really. When you think about the adorable couple within the framework of the statistical prologue, things turn dark. If 40 percent of people with H.I.V. don't tell their partners, which of these two cute daters is positive? Which one isn't telling? Or are they both negative, protecting themselves against each other like characters in a modern-day O. Henry story? All this confusion comes from the fact that the AIDS-awareness message is, God forgive me, a Trojan horse. The commercial gives us text telling us to worry about H.I.V., and images telling us to go have sex right now. And in television, image trumps word. The ad's real message is Buy more condoms!


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